The Calm CupCoffee · Calm · Community

Franchising opens after our first partner cafés — register your interest now

Run your own Calm Cup.

You own and run the café. We give you the brand, the recipes, the training and the playbook behind a café guests rated 4.9★. You pay a royalty.

Register interestFranchise or partner?

Franchise or partner?

The difference is who runs it.

Partnering: you bring the space, we run the café. Franchise: you run the café yourself, with our brand and system behind you.

We run it

Partner café

Who owns the space
You
Who pays for the fit-out
You
Who runs it day to day
The Calm Cup
Who hires the team
The Calm Cup
How you earn
A share of revenue
How The Calm Cup earns
A share of revenue
Best for
Property owners, stores, showrooms, developers
See partnering →
We run it

Managed counter

Who owns the space
You
Who pays for the fit-out
Minimal — we bring our equipment
Who runs it day to day
The Calm Cup
Who hires the team
The Calm Cup
How you earn
A café amenity for your people
How The Calm Cup earns
Revenue share or subscription
Best for
Offices, societies, clubhouses, co-working
See partnering →
You run it

Franchise

Who owns the space
You — owned or leased
Who pays for the fit-out
You
Who runs it day to day
You
Who hires the team
You, trained by us
How you earn
The café's profits
How The Calm Cup earns
Franchise fee and royalty on sales
Best for
Owner-operators who want their own café

What you get

A café that already works, packaged for you.

Everything we learned running our first café — what guests loved, and what to avoid — written down and taught.

  • Brand and design kitLook, layout and fit-out guidance for your space.
  • Menu and recipesThe dishes guests named in their reviews, made the same way.
  • TrainingBefore opening and ongoing — for you and your team.
  • SuppliersApproved vendors for coffee, hemp ingredients and more.
  • Launch playbookThe local-visibility approach that took us to 383 reviews in a year.

What we look for

Owners, not just investors.

  • You'll be hands-on in the café — at least in the first year.
  • Capital for the fit-out plus working capital to carry the first months.
  • A site with steady footfall — and rent the café can carry. High rent closed our first café; we won't approve a site where the numbers don't work.
  • Care for the guest experience: calm, warm, and personal.

How it works

From interest to opening day

  1. Register interestTell us about you, your city and your site.
  2. ConversationWe get to know each other — and the numbers.
  3. Site reviewWe check footfall, rent and fit before anything is signed.
  4. Train and launchAgreement, training, fit-out and opening week.

Questions

Before you register

When does franchising open?

After our first partner cafés are running and profitable. We want every franchisee to buy a model that's proven at more than one site — not just a good story. Registering now puts you first in line.

What does it cost?

A one-time franchise fee, a royalty on monthly sales, and a small local-marketing contribution — plus your fit-out and working capital. Exact figures and a full cost breakdown are shared with shortlisted applicants.

Do I need my own site?

You'll own or lease it. If you're still looking, tell us the area — we'll review any site with you before you commit.

Do I need café experience?

It helps, but it isn't required. Commitment matters more — we train you and your team.

I'd rather not run it myself.

Then partnering is the better fit: you bring the space, we run the café. See partnering →

Register interest

Want to run a Calm Cup?

No commitment. We'll reach out when franchising opens, starting with the people who registered first.

Questions first? Message us on WhatsApp.

Partner With UsWhatsApp